I am a Master’s student at the Graduate School of Culture Technology, KAIST,

affiliated with the Digital Humanities and Story Design Lab under the supervision of Prof. Bong Gwan Jun.

With a background in Film Studies, I have developed a strong academic interest in the production and circulation of cultural content,

particularly within digital platform environments.

My current research explores how audiences engage with content across OTT and social media platforms.

To investigate these questions, I employ a mixed-methods approach that integrates media studies frameworks with computational methods, including multimodal big data analysis.

Through my work, I aim to contribute to the design of digital technologies and platforms that foster deeper, healthier, and more meaningful cultural experiences for diverse audiences.