I am a Master’s student at the Graduate School of Culture Technology, KAIST,

affiliated with the Digital Humanities and Story Design Lab under the supervision of Prof. Bong Gwan Jun.

With a background in Film Studies, I became interested in how technological innovation has continuously interacted with storytelling—from the printing press and cinema to television and today's digital platforms.

My research examines how audience behavior is shaped within digital content ecosystems, particularly across streaming services and social media. I approach these questions from the intersection of media studies, marketing, and information systems, using computational methods and large-scale behavioral data.

My goal is to generate insights that support digital content ecosystems where long-term cultural value, audience satisfaction, and sustainable growth can coexist.